10 Tips for Google Adsense

1) When you are running an Ad Sense campaign, it is important to make sure that
you are testing all of the different possibilities to make sure that you are getting the
highest click through rate. Try to test different layouts on different pages to see what
works the best. To achieve proper result from your test it is important to use pages
that receive similar amounts of traffic.
 
2) Although testing is necessity, there are certain areas for your ads that are thought
to be more likely to encourage a higher CTR's than others. For instance, above the
page footer, below the header or navigation bar or on the top left hand side of your
page are thought to be very good. Typically the area in the middle above the main
content is thought to be best.
 
3. Take the time to provide quality content and make regular updates to your site to
help ensure you a steady flow of traffic to your website. This will help you receive
more ad impressions and more clicks.
 
4. Keep in mind that visitors can enter your website through a number of different
pages. So it is a good idea to incorporate Adsense on as many pages of your website
as possible. This will increase your overall impressions and hopefully your earnings.
 
5. Be sure to test the shape, size and color of your ad blocks. You can control and
customize every aspect of the ads so that they blend in with or stand out from the
rest of the content on your website.
 
6. Test the positioning of your ad blocks to help insure maximum click through rates.
Test different positions on different pages to see which layout achieves the highest
CTR. This will help you discover which areas of your pages that your visitors are
attracted to. Finding the proper position for your ad blocks will be a key factor in
your overall earnings.
 
7. Using different ad formats will provide different results for different websites. For
instance in most cases the wider ad formats like the large rectangles have been
proven to yield a higher CTR and be more effective than the slimmer skyscrapers
and banner formats. However, this may not be the case for your website - that is
why it is so important to test your results.
 
8. When you are trying to target specific keyword to attract a higher quality Google
ad for your site make sure that the keyword is repeated enough in the page so that
Adsense knows exactly what the page is about. Be careful though. You want to make
sure that the content still makes sense and is useful. Remember Google takes many
different aspects in to consideration while serving ads.
 
9. When Google has no ads to display on you site they will automatically show PSA's
(public service ads). If you don't want the PSA's to show on your site you can choose
to have the ad block filled in with a solid color, your own graphic or use the
collapsing ad units code instead.
 
10. Don't panic if you don't see any ads displaying on your new pages. It can take a
few hours before Google’s web crawlers find pages that have Adsense code on them.
You might see some PSA's at first but these will soon get replaced with targeted
Adsense ads that will earn revenue for you. If you continue to see PSA's after the
first day or two you may want to make sure you didn't violate any of the Adsense
program’s policies.