Sunday, August 3, 2008

10 Tips for Google Adsense

1) When you are running an Ad Sense campaign, it is important to make sure that
you are testing all of the different possibilities to make sure that you are getting the
highest click through rate. Try to test different layouts on different pages to see what
works the best. To achieve proper result from your test it is important to use pages
that receive similar amounts of traffic.
 
2) Although testing is necessity, there are certain areas for your ads that are thought
to be more likely to encourage a higher CTR's than others. For instance, above the
page footer, below the header or navigation bar or on the top left hand side of your
page are thought to be very good. Typically the area in the middle above the main
content is thought to be best.
 
3. Take the time to provide quality content and make regular updates to your site to
help ensure you a steady flow of traffic to your website. This will help you receive
more ad impressions and more clicks.
 
4. Keep in mind that visitors can enter your website through a number of different
pages. So it is a good idea to incorporate Adsense on as many pages of your website
as possible. This will increase your overall impressions and hopefully your earnings.
 
5. Be sure to test the shape, size and color of your ad blocks. You can control and
customize every aspect of the ads so that they blend in with or stand out from the
rest of the content on your website.
 
6. Test the positioning of your ad blocks to help insure maximum click through rates.
Test different positions on different pages to see which layout achieves the highest
CTR. This will help you discover which areas of your pages that your visitors are
attracted to. Finding the proper position for your ad blocks will be a key factor in
your overall earnings.
 
7. Using different ad formats will provide different results for different websites. For
instance in most cases the wider ad formats like the large rectangles have been
proven to yield a higher CTR and be more effective than the slimmer skyscrapers
and banner formats. However, this may not be the case for your website - that is
why it is so important to test your results.
 
8. When you are trying to target specific keyword to attract a higher quality Google
ad for your site make sure that the keyword is repeated enough in the page so that
Adsense knows exactly what the page is about. Be careful though. You want to make
sure that the content still makes sense and is useful. Remember Google takes many
different aspects in to consideration while serving ads.
 
9. When Google has no ads to display on you site they will automatically show PSA's
(public service ads). If you don't want the PSA's to show on your site you can choose
to have the ad block filled in with a solid color, your own graphic or use the
collapsing ad units code instead.
 
10. Don't panic if you don't see any ads displaying on your new pages. It can take a
few hours before Google’s web crawlers find pages that have Adsense code on them.
You might see some PSA's at first but these will soon get replaced with targeted
Adsense ads that will earn revenue for you. If you continue to see PSA's after the
first day or two you may want to make sure you didn't violate any of the Adsense
program’s policies.

Tuesday, July 29, 2008

Biorhythm

What is Biorhythm?

A biorhythm (from Greek βιορυθμός - biorhuthmos) is a hypothetical cycle in physiological, emotional, or intellectual well-being or prowess. "Bio" pertains to life and "rhythm" pertains to the flow with regular movement. Biorhythms theory has no more predictive power than chance, and has been labeled a pseudoscience by skeptics.

Biorhythm History

Biorhythms were discovered around the turn of the twentieth century. Dr. Wilhelm Fliess, an ear and throat specialist at the University of Berlin, was one of the early pioneers of the concept. He noticed patterns in his patient' symptoms and had a mathematician take a look at them. They found that the sickness cycle was different for men and women.

Another early biorhythms researcher was Dr. Hermanna Swoboda, a psychology professor at the University of Vienna. He found patterns in pain, swelling, fevers and heart attacks that were identical to those proposed by Fliess. He also found that the male cycle was related to certain traits associated with males, while the female cycle was related to certain traits associated with females

Although the traits associated with these two cycles were considered male and female, the researchers believed that both rhythms pertained to both sexes.

Dr. Friedrich Teltscher of the University of Innsbruck also studied biorhythms through experiments on 5,000 students. This led to the discovery of a new biorhythm: The intellectual cycle.

Dr. Hans Swing at the Swiss National Institute of Technology did a study of 700 accidents and 300 deaths in 1939 He determined that 401 of accidents and 197 of the deaths were related to unfavorable biorhythms.

Other studies include one involving the sanitation department of the city of Hanover. It was determined that 83% o the garbage and watering truck accidents in the city occurred on caution days. Yet another study, performed by Dr. Reinhold Bochow in Berlin, involved 499 agricultural accidents. He found that 62% of the accidents studied were related to biorhythms.

In addition to the physical, emotional, an intellectual cycles, several other biorhythm cycles have been proposed and even charted. But these original three are the only ones that have been subjected to intense scientific study, and therefore the only ones that have been proven valid.

There has been much debate over the years about the validity of biorhythms as a whole. While most scientist and medical professionals agree that man's physical and emotional states are always fluctuating, not all agree that they fluctuate in accordance with regular cycles that begin at birth.